New Shopping Search Engine Yokel Aims for the Local Search Market

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New Shopping Search Engine Yokel Aims for the Local Search Market

05-13-2006, 11:18 AM,

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mandy Offline

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New Shopping Search Engine Yokel Aims for the Local Search Market

Local Yokel Tongue

Quote:A group of executives from Internet companies such as Lycos and Yahoo Shopping have launched a tightly focused local shopping search engine they say will help shoppers pinpoint retailers whether they want to buy online or off. Yokel.com features both a national site and a local site focused on the Boston market that will contain a deeper database of small- and mid-sized retailers.

"E-commerce has been going for 10 years plus now and what's interesting is that still 97 percent of stuff gets bought off-line," co-founder and CEO Scott Randall said. "People want to research it online, but they want to go to the store, see it, touch it and feel it before they buy it in a lot of cases."...

full article: http://ecommercetimes.com/story/O7Hm9XBK...iche.xhtml

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