Yahoo to Unveil New Project Panama Search Advertising Software this Summer
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05-08-2006, 11:01 AM,
Post: #1
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Yahoo to Unveil New Project Panama Search Advertising Software this Summer
Quote:When Yahoo finally switches on the new search-advertising software code-named Project Panama this summer, users of its search engine will hardly notice a difference. But if Yahoo's project was worth the two years and tens of millions of dollars it cost far more money and time than it expected users will find the text ads adjacent to the main search results just a little more interesting, luring them to click on those ads a little more often... Quote:...as advertisers enter each bid, they will see an estimate of how many clicks they will receive each day. More important, a graph will show how many more clicks they can expect for each increased bid. full article: http://www.nytimes.com/2006/05/08/techno....html?_r=2&oref=slogin&oref=login |
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05-09-2006, 11:50 AM,
Post: #2
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Re: Yahoo to Unveil New Project Panama Search Advertising Software this Summer
email sent by Yahoo to advertisers on Monday:
Quote:The New Sponsored Search is Coming. |
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05-10-2006, 06:24 AM,
Post: #3
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Re: Yahoo to Unveil New Project Panama Search Advertising Software this Summer | |||
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