Using Reviews to drive traffic to your Amazon and eBay listings

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Article on using Amazon and eBay "expert" features like reviews, guides, and lists to increase the exposure of your listings.

It's a little ironic, but "word of mouth" is still a reliable way to attract customers who are strongly motivated to visit your auction or store listings and purchase items. And where a personal recommendation from a friend is unavailable, people more often than not will turn to the opinion of an "expert."...

Amazon has three ways you can become a "visible expert": reviewing products, using Listmania, or creating a special Amazon "So You Want To" list. In each case, you'll be afforded an opportunity to gain more visibility - and a link to your store - on many more Amazon.com web pages than any other method. eBay has recently taken similar steps, allowing users to write product reviews and "How To" or "Tip" Guides.

The simplest way to gain exposure on Amazon or eBay is by writing reviews...

full article: http://auctionbytes.com/cab/abu/y206/m05/abu0167/s02

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Part 2 of the article:

Aside from offering your knowledge via product reviews, there are a couple other ways one can become an online expert to market products or listings. The first is to raise your profile via the popular "Listmania" function on Amazon.com to build lists of products you have an interest in promoting.

Listmania is the option to create a list of items that have particularly influenced you as an Amazon.com reviewer - items that you find personally or professionally important. Many pages on Amazon post these lists at the bottom of the product page. If you've impressed upon a viewer that you're a reviewer who knows what they are talking about, they will pay special attention to your list and consider purchasing what is on it. When they click on your list, they will see your entire line of recommended product(s) and your comments on each one....

full article: http://auctionbytes.com/cab/abu/y206/m06/abu0168/s04