Retailers increasingly using Comparison Shopping Sites as way to drive traffic

[mandy]

Vendors have been trying to make their products more enticing. As the engines have become more popular, more retailers are participating in these services. "Retailers had been leery of using these services because they felt that they competed with their own online stores," noted Patti Freeman Evans, a senior analyst with market research firm JupiterResearch. "That thinking has been changing as large retailers realized that comparison sites can drive significant traffic to their own online stores while sparing consumers the task of jumping from site to site in search of the best deal."

The comparison shopping vendors have been improving their data feeds, so it has become easier for online comparison-shopping services to collect up-to-date product data...

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