How to use Web Analytics to improve your ecommerce business' conversion rates

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2 part article on using web analytics to improve your ecommerce business' conversion rates.

Part 1:

Getting Started

    * You don't have to buy a top package (there are good ones available for free)

For merchants new to analytics, Kaushik says, "if you haven't yet bought a top program, please don't — you have other options.

"There's such a steep learning curve [to the top packages] that you're better off playing with a free tool and figuring out things about your site before spending your money."

He recommends that owners get the free package from ClickTracks or Google (You have to apply for Google's free program, and it can take weeks before Google says yes.) ...

full article: http://www.ecommerce-guide.com/solutions...hp/3616281

Part 2:

Web analytics software outputs a blizzard of data about your site: most visited pages, top referring URLs, popular search keyword terms and many other metrics.

These reams of data are tough to digest if you're not a statistician. Many merchants wonder: What are all these numbers, and what do they mean?

To help crack the code, we'll take a guided tour of an actual analytics program, guided by the man who helped design it. The program is ClickTracks and our guide is John Marshall, the company's CEO. ...

Additionally, we'll talk to a leading analytics expert about best practices in monitoring your site traffic...

full article: http://www.ecommerce-guide.com/solutions...hp/3618011