Optimizing Landing Pages to Increase Conversions

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Optimizing Landing Pages to Increase Conversions

07-08-2006, 10:45 AM,

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mandy Offline

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Optimizing Landing Pages to Increase Conversions

Quote:Four things that make landing pages perform better:

1. Review your drop-off percentages and before investing in landing page optimization, make sure that you have a landing page problem, and not a second page problem.
2. Make sure the first and second thing the prospect sees are the first and second most important thing on the page.
3. If you are testing, check your traffic volumes and make sure that you will get answers in a usefully short number of days.
4. Avoid "scatter-shot" changes; force your adjustments into a thoughtful "theme."...

full article: http://www.imediaconnection.com/content/10310.asp

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