Preview of the new Yahoo Search Marketing tools for advertisers

Threaded Mode | Linear Mode

Preview of the new Yahoo Search Marketing tools for advertisers

08-11-2006, 11:13 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Joined: Feb 2011
Reputation: 0

Preview of the new Yahoo Search Marketing tools for advertisers

Quote:Yahoo Search Marketing has basically been using the same auction bidding system since GoTo.com launched nearly 8 years ago and with the new direction of the Yahoo company and the success of Google AdWords, the public (advertisers) have been screaming for a new up-to-date system which compliments the diversity of the Yahoo Network.

No longer is search engine marketing soley the sponsored links above and beside (or integrated within) organic search results, but in Yahoos case the company has expanded search beyond the box and into their most used and popular channels. Enter Yahoo Trip Planner, Yahoo Answers, Yahoo News and Yahoo Local. All remarkable and defining offerings from Yahoo which have a glimpse of its (and ours) online future, which also grows beyond the PC and into our pockets, cellulars and navigation systems...

full article: http://www.searchenginejournal.com/?p=3709

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Paid Search: Mastering Yahoo's Panama	mandy	0	3,057	10-09-2007, 11:29 AM Last Post: mandy
	Yahoo Search Marketing rolls out new pricing model	Kristijntje	1	3,680	06-05-2007, 10:49 PM Last Post: jezebel
	Paid Search: Yahoo Panama's Relevance Score	mandy	0	3,275	03-18-2007, 10:33 AM Last Post: mandy
	Yahoo Search Marketing refutes claims that ad position doesn't matter	mandy	0	2,967	02-21-2007, 11:42 AM Last Post: mandy
	Yahoo Search Marketing and Advertisement Quality Scores	mandy	0	3,170	02-04-2007, 11:19 AM Last Post: mandy
	Ad Campaign Management with Yahoo's new Panama Interface	mandy	0	2,947	12-24-2006, 10:49 AM Last Post: mandy
	Getting the Most from Your Yahoo Search Marketing Holiday Campaign	mandy	0	3,110	10-20-2006, 09:29 AM Last Post: mandy
	Yahoo Search Marketing rolls out New Panama Platform	mandy	0	3,084	10-18-2006, 09:33 AM Last Post: mandy
	Yahoo Search tests ads for eBay.com which show a Paypal Shopping Cart icon	mandy	0	3,224	09-14-2006, 09:04 AM Last Post: mandy
	Yahoo adds Flat Fee Advertising to Yahoo Local	mandy	0	3,164	04-30-2006, 12:39 PM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)