Yahoo Search tests ads for eBay.com which show a Paypal Shopping Cart icon

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Yahoo Search tests ads for eBay.com which show a Paypal Shopping Cart icon

09-14-2006, 09:04 AM,

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mandy Offline

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Yahoo Search tests ads for eBay.com which show a Paypal Shopping Cart icon

Quote:Andrew Goodman at Traffick has stumbled across some Yahoo Search Marketing ads for eBay.com which are serving a Paypal Shopping Cart icon in the ad copy. This new addition to the Yahoo Search advertisements are incredibly similar to the Google Checkout Cart graphic being used in AdWords Ads by merchants which accept payment via the Google Checkout service...

Why would Yahoo do this? A share of the sales revenue could be one reason but if Yahoo is willing to bank its future payment system on a partnership with Paypal and introduce its hundreds of millions of Yahoors to Paypal via heartfelt recommendation, then theyre going to have to show their users that using Paypal to purchase online is safe and somewhat special...

full article: http://www.searchenginejournal.com/?p=3792

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