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***mandy*** · 11-09-2006, 10:44 AM,

Quote:Yahoo has launched a new visual ad program designed to increase the options of advertisers that want to reach the millions of U.S. residents who regularly carry cell phones. Marketers are enthusiastic about the prospect of targeting consumers by their current locations.

Yahoo has begun testing a program to deliver graphics-laden, banner-style ads to mobile devices, as it bids to advance the still fledgling market for mobile advertising. PepsiCo is among the first advertisers to sign up.

The advertising will fit in the smaller screens of handhelds; in some cases, the make and model of the cell phone will trigger the delivery of a customized ad...

full article: http://ecommercetimes.com/story/AVhwQnq5...ones.xhtml

***mandy*** · 02-13-2007, 10:54 AM,

Quote:Yahoo on Monday expanded its mobile ad platform in 19 countries. The service, which was first offered in the United States in November, allows companies to run interactive advertisements on the Yahoo Mobile Web home page. The company simultaneously announced a revamping of its mobile Web homepage...

The new home page with advertising is now available on mobile networks in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam, the company added...

full article: http://www.ecommercetimes.com/story/GbUu...form.xhtml