Merchandising tools for Metadata

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Merchandising tools for Metadata

08-13-2006, 09:06 AM,

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mandy Offline

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Merchandising tools for Metadata

Quote:A couple years ago, I wrote a series on metadata. For those unfamiliar with the term, metadata is data about data. A sweater's metadata, for example, includes its color, available sizes, fabric, and style. A computer's metadata includes information about the components inside, speed, amount of memory, and size of its hard drive.

Metadata can be used to simplify product categories by creating search mechanisms that allow the user to refine a search by attributes while staying in the same category. Instead of having a separate category for 24k gold necklaces that are 13 in. long, for instance, simply have a "necklaces" category and let the user filter the products by metal type, karat, and length.

Metadata can also be used for personalization by correlating product attributes together in an effort to effectively cross- and up-sell products that are similar or complementary to the product the user's viewing...

full article: http://www.clickz.com/showPage.html?page=3623115

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