Tips and tools for starting an online store

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Two years ago, Laurie Solet knew little about operating a Web business. Now, the 35-year-old clothing retailer runs Laurie Solet, an online store that receives about 21,000 visits a month, greatly increasing the customer base for her brick-and-mortar storefront.

Solet owns a designer women's clothing shop in Clayton, Mo., an affluent suburb of St. Louis. In 2004, she was spending about $1,000 per month advertising in local magazines. She decided to scale back on her print advertising and build a Web site, enabling her to show off new clothes as soon as they arrived...

To keep her costs low, she decided to lease e-commerce software rather than buy it. "I figured, 'What else are they going to come up with in the next year, and I'm going to have to update my site?' Which means another chunk of change."...

She chose software made by Monster Commerce...

full article: http://www.ecommerce-guide.com/solutions...hp/3620391