Buyers moving from ordering through catalog call centers to ordering online

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Buyers moving from ordering through catalog call centers to ordering online

08-27-2006, 02:06 PM,

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regic Offline

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Buyers moving from ordering through catalog call centers to ordering online

Quote:Transactions shifting online from call centers at multi-channel retailers

Shoppers at multi-channel merchants are buying more through web sites, with sales shifting online from call centers, according to the 2006 Abacus Multi-Channel Annual Trend Report. During 2005, 25% of direct sales for multi-channel merchants were conducted via web sites, up from 20% in 2004.

However, customers still prefer the mail-order channel, with 51% of households ordering via phone, mail or fax,...

full article: http://www.internetretailer.com/dailyNews.asp?id=19661

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