Social Network Marketing.

[mandy]

This article is primarily focused on companies using social networks to market to a younger (high school, college) audience but I found this stat to be interesting: About 36% of MySpace users are people aged 35-54, as are 30% of Facebook users

Companies hoping to attract young customers are building whole marketing campaigns around social network sites such as Facebook and MySpace.

JP Morgan Chase knows credit cards. It also knows college students are not afraid to use them. So it wanted to create a marketing program that would foster loyalty within that target audience. To do that, the bank hired student "ambassadors" at 300 college campuses. It produced food-and-game incentives that would appeal to young people (macaroni and cheese, Twister). But most important, it chose Facebook—an online community that counts millions of students as members—to serve as the centerpiece of the effort, rather than using its own Web site...

full article: http://www.businessweek.com/technology/c...3a.091106a