Do It Yourself E-Commerce Solutions

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Do It Yourself E-Commerce Solutions

10-20-2006, 09:41 AM,

Post: #11

mandy Offline

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E-Commerce: Managing Channels and Feeds

Part 5 of this series:

Quote:As is commonly the case with developing markets and technologies, different vendors have taken different positions with regard to their data feed policies. They also have different approaches when it comes to the openness of their platforms and e-tailer data to third-party developers -- and their own e-tailers.

Quote:"Channel Management is a tool which allows a merchant to gather their product data from one or more storefronts, manipulate that product data for the purposes of better marketing, reformat the data and, finally, pick and choose what products to market on which channels -- we refer to this as 'catalog dipping,'" said Merchant Advantage CEO Michael Lambert...

full article: http://ecommercetimes.com/story/SxzfV4pm...eeds.xhtml

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