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**Kristijntje** · 10-22-2006, 11:20 AM,

Quote:Recently, I did a masterclass on web sales with about 50 Danish web managers. I gave them a list of issues and asked them to choose the most important ones for them. The top 5 issues for these managers were: Increase sales, Customer-focused, Usability, Completing the sale, Serving customers better.

Then I asked them to look at the list again, and this time choose the issues that were of least importance to them. These were: Credit card fraud, More use of Flash, Award-winning website, Wow factor, More animation.

The Danes (and other Scandinavians) are probably the most sophisticated web practitioners I have had the pleasure to deal with. When I deal with countries that are at the bottom of the curve when it comes to web adoption and ecommerce expertise, award-winning websites driven by Flash and wow factors tend to be top of the agenda...

full article: http://www.webpronews.com/expertarticles...Awful.html

rose · 10-23-2006, 09:17 PM,

I prefer practical over Wow factor when I'm shopping.