Print Catalogs continue to be an effective tool for Merchants

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Print Catalogs continue to be an effective tool for Merchants

11-28-2006, 01:41 PM,

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mandy Offline

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Print Catalogs continue to be an effective tool for Merchants

Quote:More catalog retailers, such as Maine-based L.L. Bean, are moving toward the day when the bulk of their sales are made online. Yet the number of catalogs mailed to U.S. households has been climbing over the past couple of years...

It is the best way for us to get lasting impressions in front of our customers, said spokesman Rich Donaldson. Most customers hang onto the catalogs for weeks, using them for reference, making catalogs far more valuable than television, radio and Web-based marketing and advertising, all of which Bean also undertakes, Donaldson said...

Those who predicted the demise of catalogs as online sales took off a few years back overlooked a key fact: You cant make sales if you cant reach your customers.

Thus, L.L. Bean and others cant afford to cut back on catalogs...

full article: http://www.dailysouthtown.com/business/1...27.article

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