Secrets to Beating the Google Sandbox

[mandy]

What is the sandbox? Does it really exist?

I almost didn't include this little section, because the "Does the sandbox exist?" debate has become as annoying as the "white hat vs. black hat" one. But just to be absolutely clear, the sandbox does exist. No, it's not just a straight aging delay, as originally thought; and no, you don't have to call it "the sandbox" if you don't want to. (In fact, I kind of prefer the term "Trustbox".) But speaking as an organic-only guy who has launched a site every other week for the past two years (really), I can tell you that "this sandbox/Trustbox thingy" appears again and again independent of niche, type of site, number of pages, etc.

As for what it is: The sandbox/Trustbox is a set of filters in Google's search algorithm that together prevent new sites from ranking well until they gain trust. To gain perspective on this definition, you'll need to understand the Link Algo Cycle™...

full article: http://www.linkbuildingblog.com/2006/09/..._beat.html

[mandy]

A related article:

If SEO is about generating targeted traffic via search engines, and links are a pivotal part of increasing a site’s visibility for significant keywords, we need to think outside of the normal SEO box.

Let’s not link build for our own new domains.

Link build for other people's older domains instead.

If you want to beat the Google Sandbox then don’t directly link build for your target small business site.

Instead set up your own content and links on more authorative third-party sites, and link build for these pages instead...

full article: http://www.seomoz.org/blogdetail.php?ID=1495