Practical Affiliate Program Tactics for Merchants learned from eBay's Affiliates

[mandy]

Even though eBay is one of the Net's top 5 advertisers, they still invest significantly in growing their affiliate program -- which we guess proves no site can get all the traffic it deserves by itself. In MarketingSherpa's new exclusive interview, eBay's Senior US Affiliate Manager reveals practical tactics on structuring commissions, best publishers to work with and going global:

full article: http://www.marketingsherpa.com/article.php?ident=29770

[Kristijntje]

A related interview with eBay Affiliate Program Senior Manager Lily Shen

I recently sat down for a chat with Lily Shen, Senior Manager of eBay’s (NASDAQ:EBAY) U.S. Affiliate Program, and asked a bunch of questions.

As senior manager of eBay’s U.S. Affiliate Program, Lily Shen leads eBay's affiliate marketing efforts in the U.S. and works closely with the global eBay affiliate teams.

Lily has been with eBay for six and a half years, focusing on strategy, direct marketing, business development and, for the past two years, Internet marketing...

full article: http://affiliatetip.com/news/article00941.php
interview transcript (.pdf format): http://www.affiliatetip.com/lily-shen-ebay.pdf