The Quest for Online Shopping Satisfaction

[mandy]

Shoppers can expect some new bells and whistles on their favorite online storefronts during the 2006 holiday shopping season, but the biggest changes, while visible on the storefront, are taking place behind the scenes.

These innovations deliver benefits so sewn into the fabric of online shopping sessions that most consumers, at first glance, may not even notice. Like merchandisers mastering the art of brick-and-mortar store layouts and displays, when done right, it just seems natural -- and helpful -- as if it should have always been that way.

Investments in search engine optimization (SEO), site search and navigation, contextual content, increasingly savvy merchandising and e-commerce Free Download - Look Who's Driving the Next Generation of e-Commerce, and brick-and-mortar collaboration will all play a key role in the 2006 holiday shopping experience.

Take for example, the guided search and navigation experience on the slick, new online Nike Store. While it may look like the familiar search box and site navigation, this increasingly prevalent approach groups items by similar characteristics -- style, size, price range, color, activity, etc. -- showing shoppers all the ways they can describe and browse merchandise...

full article: http://ecommercetimes.com/story/V07c24rH...tion.xhtml