eBay signs deal with Chinese search engine Baidu to place ads on eBay site

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eBay signs deal with Chinese search engine Baidu to place ads on eBay site

11-09-2006, 09:46 AM,

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mandy Offline

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eBay signs deal with Chinese search engine Baidu to place ads on eBay site

Quote:EBay Inc. signed an agreement with Baidu.com Inc. that allows China's biggest search engine to run advertising on EBay's Internet site in the Asian nation. Terms were not disclosed.

The two companies will begin testing Baidu's search-based advertising on EBay's China site in the first quarter of 2007...

full article: http://www.latimes.com/technology/la-fi-...technology

Quote:What a difference two months can make! Back in September, China's 21st Century Business Herald was reporting that eBay was ready to bow out of the competitive Chinese market and hand the keys to TOM Online. This morning, eBay confirmed its commitment to the world's most populous nation by beefing up its presence through a deal with Baidu

As China's leading search engine, Baidu runs the nation's most popular website...

eBay's partnership with Baidu will be symbiotic. Baidu will promote eBay's financial payment site in China, while eBay will feature Baidu's paid-search ads on its auction site. The two companies will also team up to release a browser toolbar...

full article: http://msnbc.msn.com/id/15623046/

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