A pair of Holiday Shopping surveys

[mandy]

“In the same way that offline retailers wouldn’t think of only using foot traffic counts to gauge in-store sales, savvy online retailers understand visitation to retail web sites alone is not a sufficient metric for measuring sales success,” says comScore chairman Gian Fulgoni. “Online site visitation alone does not indicate online sales trends because it doesn’t reflect the rate of visitor-to-buyer conversion, nor the value of buyers’ shopping basket.”...

full article: http://www.internetretailer.com/dailyNews.asp?id=20713

The computer hardware category had the largest average order size ($283.31); followed by office supplies ($159.49); flowers, greetings and specialty gifts ($129.55); consumer electronics ($108.68); apparel and accessories ($75.79); shoes and athletic footwear ($57.23); home and garden ($56.57); toys, games and hobbies ($41.98); DVDs and videos ($27.29); and books ($23.21).

“Apparel led online spending on Cyber Monday as one of the most popular holiday gifts,...

full article: http://www.internetretailer.com/dailyNews.asp?id=20715