Holiday home page tips for small online businesses

[Kristijntje]

Q: So the good news is that your nationwide survey of 2,766 U.S. adults showed 76 percent said they planned to buy gifts online, and 75 percent said they planned to buy from small businesses online.

A: Yes. Consumers said they rely on small businesses that are online during the holiday shopping season because they offer variety, value and unique gifts that aren't always available in stores. The survey showed that shoppers have high expectations, but also high confidence in buying holiday gifts online with small businesses.

Q: What are some of the best ways for small, online retailers to get noticed during the holiday shopping season crunch?

A: Every site hoping to get a boost should have a specific holiday-season strategy, just like retailers in offline stores do. It doesn't have to be a huge overhaul, but you should pick the products you think you can move and make sure they're featured prominently on your home page and priced right...

full article: http://ecommercetimes.com/story/SHNW0cjt...days.xhtml