Sites using Popups to Inflate Traffic Numbers

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Sites using Popups to Inflate Traffic Numbers

12-12-2006, 10:40 AM,

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mandy Offline

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Sites using Popups to Inflate Traffic Numbers

Quote:In late May, more than five million Web users vanished.

The disappearing act came when Nielsen/NetRatings, a leading company in measuring Internet traffic, sharply cut its previously reported statistics for the financial Web site Entrepreneur.com to 2 million unique visitors in April, from 7.6 million.

Why the change? For millions of Web surfers, Entrepreneur.com visited them and not the other way around, the measurement company said.

As computer users visited other sites, new browser windows popped up containing articles from Entrepreneur.com...

full article: http://www.nytimes.com/2006/12/11/technology/11push.html?_r=1&oref=slogin

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