Website traffic measurement mistakes to avoid

[mandy]

This article is about the most common mistakes people make when they are measuring their website. It also happens to be the worst mistake. In my view, it is probably the single leading cause of online business failure, yet almost everyone makes this mistake.

The mistake is to measure overall activity and ignore the bottom line. Overall activity, such as the number of people who are visiting your site, matters only so much as it influences online sales or inquiries. Measuring something like overall page views is almost completely irrelevant unless you happen to be the technician managing the server. This is not entirely people's fault because much of the software available can't measure what matters. When it can, measuring the technicalities are always more complicated...

full article: http://imediaconnection.com/content/13737.asp