Web Analytics Mistakes to Avoid

[Kristijntje]

Web analytics tools can focus your web strategies in many useful ways, but they can also lead marketers down the wrong path...

The notion that a site must be an existing top referrer of traffic to a given website represents faulty logic. Web analytics software does a great job of highlighting where your existing traffic is coming from, but it doesn't always illuminate advertising opportunities for a marketer. A site's audience might be unaware of a marketer's online presence, and I'd argue that low organic traffic from another website represents an opportunity to boost awareness and traffic, not a justification for avoiding the site altogether.

Organic referral traffic can provide some visibility into where an online marketing might advertise at first. It does logically follow that more traffic can be encouraged by beefing up one's presence on the referral site, but that doesn't mean other sites should be avoided...

full article: http://imediaconnection.com/content/14009.asp