New study shows that social shopping results in higher conversion rates

[mandy]

"The art, science and humanity required to create great brands has not changed," said Anne Frisbie, vice president of category for Yahoo! Search Marketing. "But search and social media are new tools for brand marketers that allow them to target, listen and authentically engage key opinion leaders to create even deeper and more personal brand relationships."

The study found the following facts:


    * The Internet has significantly influenced how consumers talk about and recommend brands.
    * Word of mouth, one of the most trusted sources of information, is amplified online to reach significantly larger audiences.
    * "Brand Advocates" have emerged online as primary influencers, with at least a two-to-one rate of converting an actual friend or family member to buy the same product or brand.
    * Brand Advocates are incredibly valuable to marketers because they are better connected consumers with a larger sphere of influence...

full article: http://www.ecommerce-guide.com/news/news...hp/3649996