Intro to Search Engine Optimization for Online Sellers

[mandy]

How to Optimize Your Website

Step 1: Research Keywords
Keyword research and selection is core to success in SEO. Start off by making a list of the areas of your website to which you would like to drive traffic. For each of these areas, brainstorm the phrases that your customers might use if they wished to find your services. To help you find keywords, you can use tools such as Yahoo's keyword tool (http://inventory.uk.overture.com/d/searc...suggestion), Wordtracker (http://www.wordtracker.com), your competitors' websites and, if available, information from your weblog (see web analytics software in Step 5 below).

When you have built your list, select 2-3 key phrases for each page you wish to optimize. Choose phrases that you think will drive targeted traffic to your website, but be careful not to choose phrases that are too generic or too popular. For example, there will be fierce competition to rank highly for the word insurance. However, a more specific phrase such as flood insurance will be less competitive and bring more targeted traffic...

full article: http://www.auctionbytes.com/cab/abu/y206...bu0181/s04