Online retailers are cleaning up this season by giving consumers maximum control

[mandy]

Online retailers are cleaning up this season by giving consumers maximum control over their shopping...

It used to be that folks wouldn't shop online because they wanted to experience the special experience of a store during the holidays. How things have changed. This holiday season, people who wanted the best shopping experience went shopping online.

Because no matter how much stores dress up their windows or how well they train customer-service reps to be helpful and cheerful or how aggressively they price certain items, shoppers are looking for more. They're looking for control over the entire shopping experience. They want the ability to compare prices across a hundred stores in an instant, to check availability in real time, to watch a video with a product demonstration, to track down that special treasure they didn't even know they wanted. For all this and more, the Internet is proving the place to be...

full article: http://www.businessweek.com/bwdaily/dnfl..._top+story