Things to do when planning for the holiday selling season

[mandy]

1. Target The Right Buyers
Selling more effectively throughout the holidays means targeting the right person, with the right offer, at the right time. Pretty easy in theory, right? In practice it’s a lot more difficult. Most eailers, through trial and error, get in a rut of going with the same tired promotions again and again. This is a recipe for stagnating sales and customers that are easily lost to competitors.

To target the right customers, you need to do a little work segmenting your customer base. This means knowing more than just email addresses and where people live. For example, if you’re a sporting goods e-tailer, find out how many people bought skis from you last year in the Rocky Mountain region. From here, you can create an email promotion for free lift tickets or season passes in that area...

full article: http://www.practicalecommerce.com/articl...-It-Twice/