Digg and the difference between social marketing and SEO

[mandy]

The difference between social marketing and SEO

I think this is core to the issues facing a lot of sites that have been banned by Digg. An SEO strategy is a very flexible thing. You can take your broad strategy for any site (or page for that matter) and apply it to other sites (or pages). Of course, this is an over simplification - there are obviously differences from industry to industry and site to site, but generally, what works for one site can more or less be applied to another site for similar results...

Social marketing has largely been adopted by the SEO community due to the fact that "buzz" and "viral" campaigns can result in some sweet links, which are great for SEO. But more and more, SEOs are beginning to appreciate the traffic and brand value from this form of marketing - the problem arises when the SEO mindset is applied to this emerging channel of marketing...

full article: http://www.webpronews.com/blogtalk/blogt...ategy.html