Ad Campaign Management with Yahoo's new Panama Interface

[mandy]

The first thing you notice in the Panama interface is the new dashboard, which contains an account and campaign overview. Within that dashboard, you find the campaigns are represented with top-line data. Interestingly, average position isn't one of the reported metrics, I guess because a campaign will typically contain so many ad groups and keywords that an aggregate overall position would be meaningless. The dashboard and the campaigns listed in tabular form at the bottom are set up to display up to a max of 20 campaigns (the maximum campaign number is listed within the account summary tab, but I didn't notice it mentioned elsewhere). The dashboard also includes a performance graph you can set to impressions, clicks, or cost. The campaign tab (if you have less than 25 campaigns) looks identical to the campaign portion of the main dashboard.

The initial shock of the new interface will set in when you drill down to your campaigns. In the old structure, you'd select "Manage Sponsored Search" to see your campaigns, then drill down immediately to the individual keyword listings. In the new structure, the campaigns are still there but drilling down into the campaign (by clicking) yields an unfamiliar screen. Perhaps not completely unfamiliar, because it's a Google campaign screen with a Yahoo look and feel...

full article: http://clickz.com/showPage.html?page=3624253