What buyers want (according to eBay)

[Kristijntje]

3 part article from Channel Advisor CEO Scott Wingo's blog coverage of eBay Director of Consumer Research Meg Sloan's speech at eBay's top seller conference.

eBay ecommerce forum - Live Blog - Kick off - the eBay Buyer - Meg Sloan post1
http://ebaystrategies.blogs.com/ebay_str...ce__2.html
eBay buyer - post2
http://ebaystrategies.blogs.com/ebay_str..._post.html
ebay buyer - post3 (final for this session)
http://ebaystrategies.blogs.com/ebay_str...ost_1.html

Given this information, who is NOT a great target buyer for eBay?

    * buyers that see online as last resort
    * don't like shopping
    * want speed above all else

Top buyer issues

    * Entertainment/fun factor has worn off to some degree
          o Buyers that think eBay is fun bid 2x of those that don't
    * Shipping/deals
          o 2/4 segments are price driven - most sensitive to this
          o Most buyer attrition is due to 'too high' shipping
          o Total price matters! (could have told you that in 2004 )
          o Shipping costs kills word of mouth
    * Based on buyer survey here are the top bad things:
          o Item was late
          o S+H too expensive
          o Not as described
          o Seller unresponsive
    * Secondary issues:
          o Never received
          o Item was damaged
          o Poorly packaged
          o Unddeserved negative feedback
          o sold as genuine, but was not

Who does the buyer blame?  Overwhelmingly they blame the seller.