Brand Universe: Yahoo to build 100 Social Media Entertainment Websites

[mandy]

Yahoo said Tuesday that it planned to build individual Web sites around 100 entertainment “brands” this year that would pull together content from Yahoo’s sprawling array of online properties.

The effort, called Brand Universe, is intended to create online destinations that will draw large audiences around individual movies, television shows, bands, celebrities, games and other types of entertainment...

full article: http://www.nytimes.com/2007/01/31/techno....html?_r=3&ref=technology&oref=slogin&oref=slogin&oref=slogin

The real headline: Yahoo to erect 100 pieces of contrived useless sh.it

[jezebel]

The real headline: Yahoo to erect 100 pieces of contrived useless sh.it

Plastic entertainment.  Blech.

[mandy]

Update: Yahoo kills Brand Universe:

Yahoo! has scrapped its plan to create dozens of destinations for consumers to celebrate brands...

A Yahoo! rep said the destinations did not fit into the broader strategy laid out by CEO Jerry Yang for Yahoo! to be the "starting point" of consumer Internet activity. Keeping with that focus, Yang has said Yahoo! would curtail projects not central to that vision or its ad network strategy...

full article: http://www.adweek.com/aw/national/articl...1003701945