Wishlists, Gift Certificates, and Gift Giving in E-Commerce

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Wishlists, Gift Certificates, and Gift Giving in E-Commerce

02-02-2007, 09:46 AM,

Post: #1

mandy Offline

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Wishlists, Gift Certificates, and Gift Giving in E-Commerce

Quote:Summary:
Although gift features leverage the online medium and draw new users to a site, they also introduce many usability pitfalls. Among them are poorly designed email notifications, which many users simply ignore.

full article: http://www.useit.com/alertbox/wishlist-giftcards.html

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