Intelligent Design: Going beyond the Wow! factor in web site design

[mandy]

Internet retailers who think price and selection are the driving forces behind closing sales are only seeing half the picture. While price and selection are important to consumers, they represent about 50% of an online shopper’s purchasing decision, according to Internet retailing experts. The remaining 50% is directly influenced by web site design.

A clunky, outdated site design can turn off customers at any point in the sales process and cause them to abandon their shopping carts, even during checkout. Worse, an uninspired or difficult-to-navigate web design is less apt to convert customers arriving at a retailer’s site through a search engine link or banner ad into buyers...

full article: http://www.internetretailer.com/article.asp?id=16257