Lead Generation via Affiliate Marketing

[mandy]

Affiliate marketing — the practice of allowing thousands of small Web sites to send potential buyers to your e-business site — is entering a renaissance of sorts.

I wrote in my previous column that new, more sophisticated forms of traffic swapping have earned the moniker “Affiliate Marketing 2.0.” This is a play on the popular Web 2.0 label that's been applied to sites loaded with user-provided Web content, such as MySpace.

Nowhere has the new, affiliate style of traffic management made more impact than in the business of “lead generation” — paying affiliates to send you visitors who will enter their phone numbers, e-mail addresses, or physical addresses for follow-up by your marketing team...

full article: http://www.ecommerce-guide.com/solutions...hp/3659316