Valentine's Day Ecommerce Shopping Studies: Christmas in February

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Valentine's Day Ecommerce Shopping Studies: Christmas in February

02-16-2007, 10:38 AM,

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mandy Offline

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Valentine's Day Ecommerce Shopping Studies: Christmas in February

Quote: Valentines Day online shopping doesnt get anywhere near the attention from researchers and media as the Nov. 1-Dec. 24 holiday shopping season. Its a shopping period, though, that should not be slighted: Feb. 1-Feb. 14 is like a mini-Christmas shopping season, an especially sweet one for online flowers, candy, jewelry, gifts and cards merchants...

This year Valentines Day e-commerce site traffic peaked Feb. 12, conversion rates Feb. 5 and online sales volume Feb. 6...

The study also shows Cupid is not striking well on weekends: Weekend dips in traffic, conversion rates and sales likely are caused by greater broadband adoption at work vs. home, consumers wanting to keep purchases secret from sweethearts, and increased bricks-and-mortar store shopping on Saturdays and Sundays...

full article: http://www.internetretailer.com/dailyNews.asp?id=21454

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