Are comparison shopping sites trustworthy?

[mandy]

"Shoppers who want price and speed tend to use search engines to find products more often than comparison sites," notes Gene Alvarez, an analyst at Gartner. "Therefore, both of these types of sites will vie for advertising revenues, creating more incentive for comparison sites to accept compensations for sales."...

Many of these comparison sites appear to be linked to particular sellers, though, raising questions about their independence and objectivity. Is there a way to tell skill from shill?

"The simple answer, from a consumer's perspective, is that you can't easily tell which sites are objective,"...

full article: http://www.ecommercetimes.com/story/RB9q...sted.xhtml