Corporate Podcasts are this decade's equivalent of late night TV Infomercials

[mandy]

Podcasting isn't just for hobbyists and wannabe DJs -- corporate firms from IT companies to banks are using the medium as one more way to connect with the public through a mixture of advertising and information. "If someone listens to it, they can actually learn something from it and use it in their day-to-day work," said Will Loving, Ironworks Consulting's COO...

Podcasting's audience? Largely male, folks who work out and commuters and business travelers who want something other than music or the newspaper to pass the time...

If made correctly, a corporate podcast can become a marketing and public-relations tool, but it shouldn't look or sound that way...

full article: http://www.ecommercetimes.com/story/trends/56135.html