Traffic analysis and data mining become musts for Ecommerce merchants

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Traffic analysis and data mining become musts for Ecommerce merchants

04-21-2007, 09:13 AM,

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mandy Offline

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Traffic analysis and data mining become musts for Ecommerce merchants

Quote:They're invisible to most online shoppers, but analytics programs that are combing through every click they make are dictating what their shopping experience looks like.

Thanks to a proliferation of easy-to-use and affordable -- even free -- analytics programs, a growing number of merchants are using data mining Latest News about data mining feedback.

Merchants are utilizing the information to tweak their advertising spending, to adjust how they present merchandise for sale and to change, in some cases in nearly real time, their promotions, prices and discounts. Data mining may dictate where on a page a product is displayed, how much it costs and a host of other factors...

full article: http://www.ecommercetimes.com/story/g7Fp...Gold.xhtml

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