Comparison Shopping Engine Analytics and Optimization

[mandy]

Tips for Optimizing Feeds
And, if you're wondering how to optimize your CSE feeds, Leigh Vosler, of SierraTradingPost, recently outlined 22 tips at the July Shop.org merchandising conference in San Diego. Some key advice from Vosler includes the following: watch and budget for the Q4 CPC price increase that occurs on nearly all engines, request the product categories from each of the shopping engines and take the time to map your products to the CSE categories for quicker and better data matching and remember that return-on-ad-spending is not important if you are bidding too low to be found on the engine in the first place.

full article: http://www.ecommerce-guide.com/solutions...hp/3694226

A related article 22 Tips For Optimizing Comparison Shopping Engine Feeds

Leigh’s Tips for Cost Savings

  1. Manage Bids either by category or by product
  2. Remove poor performing/converting products
  3. Remove sold out and out of stock products
  4. Refresh and update/FTP data feed daily (if possible)
  5. Daily click through random links [yours obviously] to insure the shopping engines are displaying your data correctly and to ensure links go to correct landing page.

full article: http://www.rimmkaufman.com/rkgblog/2007/...imization/