Ecommerce: Tips on Beauty Marketing and Shopping Site Feed Tips

[mandy]

Two articles in 1: marketing beauty products online and tips for comparison engine feeds

he strongly suggests doing a spot check of random products once they are posted online. "Too many times, I have seen merchants who realize days, or perhaps weeks later that their products are not posting correctly for some reason." His report outlines these tips and examples:

    * Are the products categorized correctly? Make sure a computer cooling fan is not showing in the 'Home' section next to ceiling fans.
    * Are the images displaying properly? Make sure the correct image URLs are being sent. This can be an issue with Yahoo! Stores, as the image URLs are changed periodically.
    * Are the products correctly identified? Make sure your product codes or other variables are not causing, for example an iPod case to be included with an actual iPod. Remember, a product is not only placed into a category, but also placed in comparison with products from other merchants.
    * Does the CSE link back to the correct product page? Click on a few product listings and make sure the link takes you to the actual product page, and not a category page, a home page, or worse, an out-of-stock page.
    * Remember you can usually contact the CSE directly. Many times you will find an account manager or representative who can provide valuable tips and trouble shooting techniques. If you notice any errors, or would just like helpful advice, the CSEs themselves can be a great resource...

full article: http://www.ecommerce-guide.com/news/news...hp/3675586