New Version of Google Analytics Launching Soon

[mandy]

Today at the Emetrics Summit in San Francisco, Brett Crosby and Jeff Veen unveiled the new version of Google Analytics. We will be activating this new version on all current Analytics accounts over the next few weeks, so please be on the lookout for an email from us and keep an eye on your settings page.

What’s different?
We've redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take...

full announcement: http://analytics.blogspot.com/2007/05/ne...ytics.html

[amy]

The new version was the default on the 2 new accounts I registered today.  I think I liked the old interface better.

[mandy]

Google Analytics adds new features:

What improvements can you expect to see? Here are the most prominent changes:

Hourly Reporting
Many of you listed hourly reporting as the most important feature missing in the new interface. We've put it back. Several of the reports now have a "View by: Daily/Hourly" switch that allows you to select whether you want to see your data by day or by hour. Andy Beal, our friends at Yelp, and thousands of others can rejoice in their hourly window to the world.

Clickable URLs
Danny Sullivan and a legion of others will be thrilled to see that we've added the ability to click straight through to external pages from links referenced in reports. Just click on the icon next to any link listed in the Referring Sites, Top Content, Top Landing Pages, and Top Exit Pages reports.

Cross Segmentation by Network Location
Many of you expressed disappointment that you couldn't cross segment reports by Network Location. Now you can.

Increased number of data rows per page
The interface now allows you to view up to 500 rows of data on a single report page, increased from a maximum of 100 rows.

Bounce Rate increase/decrease
Our always observant resident analytics evangelist, Avinash Kaushik, pointed out that an increase in bounce rate (not desirable) was displayed in green and a decrease in bounce rate (a desirable result) was displayed in red. He was right, so we flipped the colors. Bounce rate increases are now displayed in red and bounce rate decreases are displayed in green. Ah, much better.

AdWords Integration
It's now much easier to link your AdWords account to your Google Analytics account, so if you haven't done it yet, now is the time.

full announcement: http://analytics.blogspot.com/2007/06/yo...t-new.html
release notes: http://www.google.com/support/googleanal...swer=69588