Saved Shopping Carts Represent A Marketing Opportunity For Retailers

[mandy]

Many online retailers aren’t taking advantage of the sales and loyalty-building opportunities presented by shoppers’ increasing propensity to save items in their shopping carts for later consideration, according to a new study from JupiterResearch.

45% of online retailers fail to present shipping policies in their shopping carts, undermining the critical role that information has on consumers’ purchasing behavior, JupiterResesearch says in “Online Retail Checkout: Building Sales Through Increased Accessibility.” And while 78% of online retailers accept coupons at checkout, only 13% take advantage of the opportunity to increase the average order value by messaging about the amounts needed to qualify for additional offers...

full article: http://www.internetretailer.com/dailyNews.asp?id=22357