Saved Shopping Carts Represent A Marketing Opportunity For Retailers

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Saved Shopping Carts Represent A Marketing Opportunity For Retailers

05-11-2007, 10:13 AM,

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mandy Offline

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Saved Shopping Carts Represent A Marketing Opportunity For Retailers

Quote: Many online retailers arent taking advantage of the sales and loyalty-building opportunities presented by shoppers increasing propensity to save items in their shopping carts for later consideration, according to a new study from JupiterResearch.

45% of online retailers fail to present shipping policies in their shopping carts, undermining the critical role that information has on consumers purchasing behavior, JupiterResesearch says in Online Retail Checkout: Building Sales Through Increased Accessibility. And while 78% of online retailers accept coupons at checkout, only 13% take advantage of the opportunity to increase the average order value by messaging about the amounts needed to qualify for additional offers...

full article: http://www.internetretailer.com/dailyNews.asp?id=22357

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