Shopping Carts: Improving the Buyer Checkout Experience

[mandy]

Here’s some of my recent finds on the topic of simplified checkouts — snafus that are more common than butter on a bagel:

• No “Back to Basket” link. Shoppers need to be able to edit quantities (or remove items). If they feel stuck, they may move on.

• No instructions for military addresses. Remember, the only carrier for most APOs is U.S. Postal Service, but many service men and women don’t know how to properly enter such addresses. Same goes for their family members.

• No graphical explanation about where to find CVV (or CID) codes, or which numbers exactly to enter.

• No explanation that the billing address is the address at which they receive credit card statements.

full article: http://www.practicalecommerce.com/articl...ut-Snafus/