Ecommerce: How to Get the Impulse Purchase

[mandy]

E-mail marketing, as well as on-screen suggestions, pop-up boxes and live chat, are the most common ways of sparking shoppers to buy more than they anticipated. But not all retailers handle these tools well.

Shipping promotions are always a grabber. Sixty-one percent of those polled by Forrester said they are more likely to shop with an online retailer that offers free shipping. And just 26 percent said they would pay for faster, more expensive delivery this year, a significant drop from the 45 percent who said they would last year, the survey found.

Shoppers expect free shipping this time of year; for retailers, it’s a mistake not to offer it, Forrester says...

Another too frequent mistake is making too many product offers as soon as shoppers land on the site...

full article: http://www.cio.com/article/155800