Intelligent Design and Catalogs

[mandy]

The value of your average order goes hand in hand with your sales results. Let your creatives know what previous catalogs' average order was and what the goal is for future catalogs. Challenge your merchandise, marketing, and creative teams to work together to come up with ways to bump up this dollar figure. Discuss incentives, bundling, product discounts, and out-of-the-box ideas. You'll be surprised by how excited and involved designers and writers will be when you include them in these discussions.

No one wants to talk about returns, but we've found it useful to let the creative team know what merchandise is being returned and why. Was a critical piece of information omitted? Was a size relationship not portrayed properly? Was the copy so enthusiastic that it oversold the product's benefits? In this age of blogs and near-instantaneous communication, it has become critical to handle customer complaints and revise creative presentations accordingly as quickly as possible.

full article: http://multichannelmerchant.com/printcha...nt_design/