ChannelAdvisor Launches ShoppingAdvisor Comparison Engine Tool for Etailers

[mandy]

Press release:

ChannelAdvisor, a leader in on-demand solutions and services that enable retailers to optimize their e-commerce sales strategies, today announced the launch of ShoppingAdvisor™, the first self-managed solution that puts merchandising products on comparison shopping engines back in the hands of retailers.

As the comparison shopping industry becomes more complex, retailers find it more difficult to manage their efforts and maximize results. ShoppingAdvisor enables retailers to easily customize their product feeds to individual comparison shopping engines’ taxonomy without requiring internal IT resources.

ShoppingAdvisor allows retailers to focus on the core principals of operating a successful comparison shopping program: minimizing spending, increasing revenue and improving efficiencies. ShoppingAdvisor’s built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve profitability. In addition, ShoppingAdvisor includes pre-defined business rules that leverage best practices for increasing product exposure and conversion with the various shopping engines.

Two of the early adopters of ShoppingAdvisor are eBags, number 92 on the 2007 Internet Retailer 500 Guide, and U.S. Cavalry, a leading provider of military, law enforcement and outdoor equipment...

full press release: http://home.businesswire.com/portal/site...=news_view&newsId=20070529005399&newsLang=en

From ChannelAdvisor Scot Wingo's CSE Strategies blog:

Here's what I see the main benefits to be:

    * Improve data quality and do things like run promotions without having to get IT involved
    * Get a quick high-level view of feed status, progress, performance
    * Syndicate content to multiple shopping engines at once (formatted automatically for you!)
    * Higher product relevance by mapping your categories to the site's categories
    * Ability to track purchases made through Google Checkout (this is only of the few products that can do this)
    * Employ search engine analytics to find out the best keywords to use for your products -- helping your customers find your products early and often

Another great thing about ShoppingAdvisor is automated bid management (ABM).

full article: http://www.csestrategies.com/cse/2007/05...visor.html