Evaluating the Effectiveness of your Website

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Evaluating the Effectiveness of your Website

06-01-2007, 08:06 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Evaluating the Effectiveness of your Website

Quote:A comprehensive home page analysis requires a detailed review across scores of benchmarks, but for your seven-minute checkup, take your page's vital signs with three questions:

1. What can I do on this site?
2. Why would I do it here?
3. How do I start?

If the home page is effective, these questions can be answered in seconds that's how much time you have before your user opens up another browser tab to shop a competitor or simply leave.

Pay particular attention to question 2; the answer is your site's unique selling proposition. Does your site compete on service? Breadth of assortment? Price? Make sure the reasons to shop your site instead of the competition's are apparent at a glance...

full article: http://multichannelmerchant.com/webchann...e_checkup/

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Building a Destination Website: Website Design	Kristijntje	0	1,845	07-27-2008, 10:34 AM Last Post: Kristijntje
	21 Factors that Influence the First Impression of Your Websites Visitors	BellisimaJ.	1	2,117	11-29-2007, 04:41 PM Last Post: jezebel
	Seven Website Design Tips to Make Your Site More Attractive	mandy	0	1,896	06-23-2007, 11:13 AM Last Post: mandy
	What Color Combination Should You Use On Your Website?	mandy	0	1,761	05-18-2007, 09:56 AM Last Post: mandy
	Make Every Page of Your Website Your Home Page	mandy	1	1,940	11-20-2006, 01:12 PM Last Post: BellisimaJ.
	Tune-up Tips for Your Website	mandy	1	1,887	10-06-2006, 01:52 PM Last Post: Anita
	MOVED: Accessibility and Usability: strategies for incorporating both into your website	regic	0	1,686	09-16-2006, 02:47 PM Last Post: regic
	MOVED: Web Accessibility and your Small Business website	regic	0	1,821	09-16-2006, 02:47 PM Last Post: regic
	Tips for designing and launching a successful website for your offline business	mandy	0	2,121	04-16-2006, 09:18 AM Last Post: mandy
	How to make sure your website is busy with traffic, not visually busy	mandy	0	1,804	03-24-2006, 12:55 PM Last Post: mandy

Forum Jump:

Users browsing this thread: 2 Guest(s)