AdWords: Mastering the Google Landing Page Quality Score

[mandy]

So you’re bidding on a keyword. You have the keyword in the title, description, display URL and destination URL. Your click through rate is over 5% and Google still says your quality score is poor? Your landing page has links to your privacy policy and your content is useful and relevant. So what’s the deal?...

There are two very useful and free tools at our disposal when troubleshooting landing page quality scores. These are the W3 Semantic Extractor and the Google site related keyword tool. What better way to get information about what Google thinks your site is about then using a tool designed by Google to figure out exactly what your site is about?...

full article: http://www.searchenginejournal.com/troub...core/5412/